Playcraft^TM

Playcraft was born out of curiosity. Thirty years of connecting dots across entertainment, strategy, and movement. The interesting questions are where those worlds overlap.

Games were never just entertainment. Alfonso X knew that in 1283. This is the first of three articles on the inspiration and thought process behind the Solo Futures Game.

My daughter graduated yesterday. The Nobel laureate at the podium sounded like someone who had waited long enough to say exactly what she meant.

McLuhan said media change us before we realise our thinking has changed. What generative AI is doing to the sequence of creative work, and where the anxiety actually comes from.

"Make the logo bigger" stalls the work. It's an overplay—one element stealing the thunder from everything around it

"The function of muscle is to pull and not to push, except in the case of the genitals and the tongue."
— Leonardo da Vinci.

What we experience as paying attention is largely the brain confirming its own predictions.

Every working system contains hinges. Points where motion transfers from one part of the structure to another.

Revolving Door Logic: continuous entry, your own pace.

Spinning? Pause and name what’s actually happening. Seeing clearly is the first step to a better business.

If you had to guess, what is the oldest game in the world?

Most businesses don’t fail because of a lack of ideas, talent, or ambition. They fail because they’re poorly coordinated.