Myriam López running joyfully toward a large ‘Hi’ text.

See how we work

A clear overview of the Ló&co. offerings, including packages, scope, and pricing. Designed to help you decide calmly and deliberately. No funnels. No pressure.

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The 6 Zones

The problem isn't a lack of talent.
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It's knowing how to connect who you are, what you know, and what people need.
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Six connected stages. Each one answers a different question. Each one produces a decision, a shift, or a tool you leave with.
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2
3
4
5
6

Gray comres first.
It’s foggy. You’re stalled.
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But it's where we slow down
before clarity's called.

Fog of Confusion


Find what’s blocking the work,
so the next move can begin.

Games: Superpower Snap

Somatic: Breathing exercises to calm the nervous system

The Pink is a Mirror.
You face what is true.‍
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What comes most naturally
may be your clue.

Mirror

Discover why you're the right person for the job.

Games: Why Me? · Non-Negs Bingo

Somatic: Chest expansion and opening to support confidence and reception

Play NN Bingo

Blue is where Empathy
steps into the lead.

You walk in their shoes
and feel what they need.
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Compass

Understand the people
you are here to serve.

Games: Value Die · Empathy Roulette

Somatic: Powerhouse activation to move from a strong centre

Try Empathy Roulette

Green is Connection.
The offer takes shape.
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The pieces come together.
The patterns relate.
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Connect the Dots

Turn insight into services
that solve real problems.

Games: Connect the Dots · Alignment quadrant

Somatic: Spinal articulation and rotation for better business posture

Orange is Voice.
Not logos, but tone.

It’s your flag in the wind,
your vibe fully grown.

Beacon

Communicate your brand with clarity, confidence, and consistency.

Games: Hemingway's Whisper · Brand Echo AI

Somatic: Axial elongation, projection, and back extension

Play Hemingway Whisper

Yellow is live.
You're clear on your lane.

‍It’s not just a brand
it’s a story with brain.

Circle of Clarity

Choose your next move and put it into motion.

Games: Socratic Walk · Video VP

Somatic: Balance and stability in motion for decisive action

Oblique Questions

Testimonials

“My biggest “aha” moment was the realization that “words can trap us.” I understood that I had outgrown the description I created for myself and my business, and that I don’t need to fit into it anymore. This made me feel freer.”

Olena Kitsak, Warsaw

“Working with Myriam helped us find a brand voice truly aligned with our values and energy. Her games and creative approach translated our essence into a visual and emotional narrative. Her guidance marks a clear before-and-after in how we communicate.”

Eleonora Mazza Pilates, Madrid

“Myriam's energy is contagious, and she can whip up a game to solve a very specific block on the go. I never know what to expect going into a session, but I know I'll come out of it the wiser.”

Conor Carolan, New York

“I really love this, Myriam. Thinking about better posture as strategy says more than a thousand frameworks ever could. Thoughtful, grounded, and very real.”

Playcraft reader, Los Angeles

““I came into the session feeling rushed and stressed, but Myriam helped me slow down, land, and really think. She created a space where I could step away from the noise, reflect on my strengths and weaknesses, and gain much more clarity about myself and my project. It was incredibly valuable, eye-opening, and enjoyable.””

Pilar Molina, Madrid

“My biggest “aha” moment was the realization that “words can trap us.” I understood that I had outgrown the description I created for myself and my business, and that I don’t need to fit into it anymore. This made me feel freer.”

Olena Kitsak, Warsaw

“Working with Myriam helped us find a brand voice truly aligned with our values and energy. Her games and creative approach translated our essence into a visual and emotional narrative. Her guidance marks a clear before-and-after in how we communicate.”

Eleonora Mazza Pilates, Madrid

“Myriam's energy is contagious, and she can whip up a game to solve a very specific block on the go. I never know what to expect going into a session, but I know I'll come out of it the wiser.”

Conor Carolan, New York

“I really love this, Myriam. Thinking about better posture as strategy says more than a thousand frameworks ever could. Thoughtful, grounded, and very real.”

Playcraft reader, Los Angeles

““I came into the session feeling rushed and stressed, but Myriam helped me slow down, land, and really think. She created a space where I could step away from the noise, reflect on my strengths and weaknesses, and gain much more clarity about myself and my project. It was incredibly valuable, eye-opening, and enjoyable.””

Pilar Molina, Madrid


Unthinking Out Loud

I started publishing Playcraft because I couldn't stop connecting dots. Thirty years of strategy, movement, and creative direction leave you with a lot of loose threads.

Original essays, case studies, brain powered games, movement applied to business, and conversations with people who think sideways for a living.
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Go to Playcraft