PlaycraftTM
I write at the intersection of business posture, applied gamification, and strategic movement. For independent creatives, brand strategists and entrepreneurs who think sideways.
What you'll find:
Client dynamics, creative blocks, strategic dead ends, the future of collaboration – Through games, Pilates principles, and the occasional movement sequence.
Not solutions. Just sharper thinking.
No... I Cannot Make the Logo Bigger
"Make the logo bigger" stalls the work. It's an overplay—one element stealing the thunder from everything around it
Distrustful Client Syndrome: Corrective Exercises
"The function of muscle is to pull and not to push, except in the case of the genitals and the tongue." — Leonardo da Vinci.
Playing With Attention: Lessons From Neuromagic
What we experience as paying attention is largely the brain confirming its own predictions.
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The Hinges of Business Posture
Every working system contains hinges. Points where motion transfers from one part of the structure to another.
What Escape Rooms Across Borders is Teaching Me About the Future of Work
Door logic: continuous entry, your own pace.
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Learning to See Before You Act
Spinning? Pause and name what’s actually happening. Seeing clearly is the first step to a better business.
The Oldest Victory Is Not Winning
If you had to guess, what is the oldest game in the world?
Why I Use Pilates to Design Business Strategy
Most businesses don’t fail because of a lack of ideas, talent, or ambition. They fail because they’re poorly coordinated.
