This is strategic brand support, shaped like play.
At Ló&Co., I work with wellness and creative visionaries when their business feels complex, scattered, or at a crossroads. Using strategic games and inclusive perspectives, I help you rethink how your business works, gain clarity, and make grounded decisions that create value for both people and the planet.
This methodology is for you if ...
- You’ve done the training, built your company, and have clients, but you’re running on empty. You want someone who understands the wellness industry and can help you shift from burnout to breathing space.
- You may or not have a business plan, but something is still missing. You crave depth, nuance, and creative intelligence; a mentor to help you turn your vision into profit.
- You led teams or coach others. You’re seeking unique business tools that are strategic, transformational, playful, and embodied.
Sunny Side Up
How would you like your brand?
Play with the egg to see what's on the menu...
Play with the egg to see what's on the menu...
Six words. One story:
Cook your brand your way.
Six words. One story:
Cook your brand your way.
Hi, I’m Myriam López
After three decades in the entertainment and media industries leading creative and brand strategy at Showtime, MTV/VH1, or The New York Times, and years teaching graphic design at Parsons School of Design, I now use those experiences to help entrepreneurs, teams, and institutions, align purpose with profitable action, and build brands that are human and sustainable.
My mentoring approach blends strategic thinking with embodied awareness. Just like in Pilates, everything begins at the centre. I help founders ground their ideas, breathe through uncertainty, and shape strategies that fit the person in front of me.
And if you’re curious: Ló&Co. comes from López and “Co.” stands for company and collaboration, but it also means “crazy” in Spanish. Because you’ve gotta be a little nuts to be an entrepreneur.
Play is strategy in disguise
The Way ™
I champion experiential discovery to drive brand strategy. I guide you to approach every challenge from multiple angles, ensuring the developed strategy is custom-fit and deeply aligned with your vision.
This process begins by creating the space to uncover what matters most. Every session integrates a centering and breathing protocol which sharpens focus and enhances creative insight.
From this grounded state, I lead a human-centered process blending personalized coaching with strategic games and empathy-driven questions.
At the core of this methodology is The 6 Zones™ framework, a series of strategic leaps where playing seriously turns vision into an actionable, mission-driven blueprint.
A 3-Dimensional Transformation
Inhale curiosity, exhale tension. Connecting first to yourself, then to your work and values, and finally to your mission’s wider impact. This grounds your efforts beyond immediate goals, fostering responsible growth.
We build in time to reflect, question, play, and focus on what truly matters. Funnels and KPIs work for some, but not everyone. My approach invites thoughtful reflection and insight, helping strategies grow organically to be both original and deeply effective.
A 6-stage path that mirrors the entrepreneur's journey, from fog to clarity. We explore areas often missed by conventional mentoring methods, using strategic games and guided activities to surface truth, voice, and fit.
Testimonials
“Everything we’d assumed about our product for years was turned on its head in the very first session. From that moment on, we started making decisions with a completely different mindset.”
D+M Architecture, Madrid
“Working with Myriam helped us find a brand voice truly aligned with our values and energy. Her games and creative approach translated our essence into a visual and emotional narrative. Her guidance marks a clear before-and-after in how we communicate.”
Eleonora Mazza Pilates, Guadarrama
“Myriam's energy is contagious, and she can whip up a game to solve a very specific block on the go. I never know what to expect going into a session, but I know I'll come out of it the wiser.”
Conor Carolan, New York
Packages
Simple, Powerful, and Playful. Choose the pace and depth that fits where you are now.
A 90-minute session to tackle a specific challenge and test the waters in the Ló&Co. playground.
Perfect if you’re: New to Ló&Co and looking for an energizing mentoring session, without overcommitting.
- 1 × 90-minute mentoring session
A focused review revealing strengths, blind spots, and immediate opportunities
Alignment exercise to reconnect with what matters most right now
A signature Zones™ game tailored to your challenge
PDF with simple neck and back relief exercises
Extra perk: Your fee is credited toward Sunny Side Up if you continue.
One focused day or 2 half days to bring what matters to the surface.
Perfect if you' re: An established creative or wellness p ready to reset and align your business across all 6 Zones—from energy and identity to offers and impact—in one immersive VIP intensive.
- Before the Day
You complete a short questionnaire and receive a Mini Creative Brand Audit, so we enter the day informed and focused on decisions, not diagnosis.
VIP Day
6 hours of live strategic work (online or in person), structured in focused blocks
Selected Zones™ games, used precisely where they unlock clarity fastest
Breathing and centering moments to maintain focus and cognitive sharpness
Live synthesis, reframing, and prioritization
After the Day
Written strategic recap with clear action steps and "move forward/let go" priorities.
3–6 month partnership to move your team/brand through all 6 Zones, from diagnosis to implemented change and measurable results.
Perfect if you’re: A start up or an institution ready for full alignment, from who you are to what you offer, in a deep, transformative experience.
- 1 × 30-minute kick-off call
- Breathing and alignment exercises to reconnect and focus
- 1 × Full Brand Audit (valued at 450€)
- 6 × 90-minute strategy sessions, one per Zone (Confusion, Self-Discovery, Empathy & Curiosity, Connecting the Dots, Voice, Clarity)
- Recaps + actionable next steps
- 1 × 30-minute follow-up call
Bonus 1
2 Free custom games designed for your journey (with detailed instructions)
Bonus 2
VIP access to exclusive workshops and new game releases
Bonus 3
20% off Ló&co. transformational business retreats
What to expect
- A clear sense of who you are and why your work matters
- Develop messaging that flows naturally and feels authentic
- Establish a grounded starting point for decision making
- Offers that align with your vision, your people, and each other
- A deeper read on your clients’ hopes and problems
- A brand story that builds trust, not just transactions
- Knowing what to prioritize and why it matters now
- Learn to pivot early: mistakes are necessary to grow
- Discover new, practical ways to solve business challenges
10 Reasons why entrepreneurs choose Ló&co.
Spin the wheel, shape your brand
Big shifts start when you stop playing it safe. Step into the zones, connect the dots, and see what happens when strategy meets curiosity.
Still wondering if The Ló&co. Way™ is the right approach for you? Let's have a chat!.
