This is strategic brand support, shaped like play.
At Ló&co., the entrepreneur’s journey is one of discovery, responsible growth, and transformation.
I help wellness and creative founders rethink how they think about their business, using games and inclusive perspectives to create meaningful value for people and the planet.
This methodology is for you if ...
- You’ve done the training, built your studio, and have clients, but you’re running on empty. You want someone who understands the wellness industry and can help you shift from burnout to breathing space.
- You’ve been mentored before and built a business plan, but something is still missing. You crave depth, nuance, and creative intelligence; a mentor to help you reconnect with your vision.
- You led teams or coach others. Now you’re seeking unique mentoring tools that are strategic, playful, and embodied
Sunny Side Up
How would you like your brand?
Play with the egg to see what's on the menu...
Play with the egg to see what's on the menu...
Six words. One story:
Cook your brand your way.
Six words. One story:
Cook your brand your way.
Hi, I’m Myriam López
After three decades in the entertainment and media industries leading creative and brand strategy at Showtime, MTV/VH1, or The New York Times, and years teaching graphic design at Parsons School of Design, I now use those experiences to help creative and wellness entrepreneurs, teams, and institutions, align purpose with profitable action, and build brands that are human and sustainable.
My mentoring approach blends strategic thinking with embodied awareness. Just like in Pilates, everything begins at the centre. I help founders ground their ideas, breathe through uncertainty, and shape strategies that fit the person or the team in front of me.
And if you’re curious: Ló&Co. comes from López and “co.” stands for company and collaboration, but it also means “crazy” in Spanish. Because you’ve gotta be a little nuts to be an entrepreneur.
Play is strategy in disguise
The way®
I prioritize experiential discovery over traditional consulting. Rather than offering solutions right away, I approach each challenge from multiple angles before arriving at answers.
This creates space to truly listen and uncover what matters most to you. Each session begins with centering and breathing, a reset that eases stress, sharpens focus, and brings you fully into the present.
From there, I guide you through a human-centered process that blends personalized coaching, Pilates principles, empathy-driven questions, and strategic games designed to spark clarity in real time.
At the core of my approach is The 6 Zones® framework, where curiosity turns into strategy and vision becomes actionable.
A 3-Dimensional Transformation
Inhale curiosity, exhale tension. Connecting first to yourself, then to your work and values, and finally to your mission’s wider impact. This grounds your efforts beyond immediate goals, fostering responsible growth.
We build in time to reflect, question, play, and focus on what truly matters. Funnels and KPIs work for some, but not everyone. My approach invites thoughtful reflection and insight, helping strategies grow organically to be both original and deeply effective.
A 6-stage path that mirrors the entrepreneur's journey, from fog to clarity. We explore areas often missed by conventional mentoring methods, using strategic games and guided activities to surface truth, voice, and fit.
Testimonials
“Everything we’d assumed about our product for years was turned on its head in the very first session. From that moment on, we started making decisions with a completely different mindset.”
D+M Architecture, Madrid
“Working with Myriam helped us find a brand voice truly aligned with our values and energy. Her games and creative approach translated our essence into a visual and emotional narrative. Her guidance marks a clear before-and-after in how we communicate.”
Eleonora Mazza Pilates, Guadarrama
“Myriam's energy is contagious, and she can whip up a game to solve a very specific block on the go. I never know what to expect going into a session, but I know I'll come out of it the wiser.”
Conor Carolan, New York
Packages
Simple, Powerful, and Playful. Choose the pace and depth that fits where you are now.
A 90-minute session to tackle a specific challenge and test the waters in the Ló&Co. playground.
Perfect if you’re: New to The Zones® method and ready for a focused, energizing jumpstart.
195€
- Breathing and alignment exercises to reconnect and focus
- 1 × 90-minute session (online or in person), including a signature The Zones™ game tailored to your challenge
- Mini creative brand audit: a focused review revealing your brand’s strengths and key challenges to clarify your next moves. (Valued at 250€)
- Actionable next steps
Extra perk: If you later buy 'The Sunny Side Up' package, your 195€ counts toward the full fee.
Three flips, three zones.
Perfect if you’re: A start up ready to move from scattered ideas to focused alignment in a few strategic sessions.
1,995€
- 1 × 30-minute kick-off call
- Breathing and alignment exercises to reconnect and focus
- Mini creative brand audit (valued at 250€)
- 3 × 90-minute strategy sessions, one per foundational zone (Confusion, Self-Discovery, Empathy & Curiosity)
- Recaps + actionable next steps
Bonus1
1 Free custom game designed for your journey (with detailed instructions)
Bonus 2
PDF with neck and back relief exercises
Bonus 3
Early access to exclusive workshops
The full 6-Zone journey from fog to clarity.
Perfect if you’re: A founder or start up ready for full alignment, from who you are to what you offer, in a deep, transformative experience.
10,000€
- 1 × 30-minute kick-off call
- Breathing and alignment exercises to reconnect and focus
- 1 × Full Brand Audit (valued at 450€)
- 6 × 90-minute strategy sessions, one per Zone (Confusion, Self-Discovery, Empathy & Curiosity, Connecting the Dots, Voice, Clarity)
- Recaps + actionable next steps
- 1 × 30-minute follow-up call
Bonus 1
1 Free custom game designed for your journey (with detailed instructions)
Bonus 2
VIP access to exclusive workshops and new game releases
Bonus 3
20% off Ló&co. “A Day in the Playground” transformational business retreat
What to expect
- A clear sense of who you are and why your work matters
- Develop messaging that flows naturally and feels authentic
- Establish a grounded starting point for decision making
- Offers that align with your vision, your people, and each other
- A deeper read on your clients’ hopes and problems
- A brand story that builds trust, not just transactions
- Knowing what to prioritize and why it matters now
- Learn to pivot early: mistakes are necessary to grow
- Discover new, practical ways to solve business challenges
10 Reasons why entrepreneurs choose Ló&co.
Spin the wheel, shape your brand
Big shifts start when you stop playing it safe. Step into the zones, connect the dots, and see what happens when strategy meets curiosity.
Still wondering if The Ló&co. way® is the right approach for you? Let's have a chat!.
